Speaking of models, after reading my first impression is to take the fields look like if it would in fact full of simple truth. China for several thousand years of history there, do not say business ups and downs, is also big enough to not write for the dynasty with the After five thousand years of Chinese.
So, from what I understand, in order to compare the phase where I write the company feel.
1.
business background mode companies, Inditex-zara and H & M Company .
Zara is the speed king of the fashion industry, H & M is Europe's largest clothing retailer.
Our company is the general common Keqiao Shao Xing foreign trade companies.
2. Operating contrast
We like them have the same marketing strategies, small and fast walking, fast and fine lines.
production speed
comparison, while their less Come say so because of their large market Even if a garment company in terms of only 10 stores, then this is only one color, then down the world's 2,cheap UGG boots,400 retail stores should have 12000 * N (N for the colors generated by style) or so of the order, so raw materials for production is 1-2 * N tons of production.
we are now we open the market has not been to the loft is made of knitted fabric is only limited. customer orders or to place a small two- like the main piece.
So, now the face of the factory when the big companies can grasp the soft underbelly of production plants, and we are sad to the factory. Of course mentioning outside, I do like this one is also responsible. < br> When the market opened, we have to like them bigger and stronger, this is a must. Therefore, I am still hope.
product design.
distinctive market positioning is to make good prerequisite products. If you do not know what to do,UGG bailey button, then it would have no standards,UGG boots, loss of direction, be eliminated.
model a good grasp of the two companies market the most Remember that is in the middle is not the ultimate end. because the market distribution is the shape of a pyramid, the most popular is always only a little above that point, it is also the most difficult to do. So mode to do is to imitate the two companies and rapid imitation.
with our expectation that the factory production advantages, market-focused selection of popular contrast to enter the market after the probe wind. comparison is less designer clothing and fabric of the relationships they have their own designers , and we are betting public long, of course, the supply company as a fabric and clothing companies to jointly develop, the problem I do not have this right and not seen, so just guessing, this possible mode of cooperation is not feasible. < br> Actually, it is the customer is the designer clothing company, and our designer clothing company.
example, H & M is to focus on what the customer is the most popular style this piece of work. They have very advanced messaging software, to try to narrow the distance between customers and designers.
then we can assume is that we can not fabric and clothing companies, so that we can reduce the reserves of other fabrics to reduce costs can also be more good service in the market. In fact, this is the mode of production orders. But I think we are doing in the market are passive when to do a lot of orders, not the initiative to meet the clothing company to do market So I feel that our cooperation is so dangerous.
logistics channels.
logistics is the term manual labor, although many foreign companies have to do disk storage work, but I feel we did recently for the cycle a little man-made long,UGG boots cheap, hope they cheer.
to model the company as big as they are such a large amount of work the companies, tools, software was the credit. A good software, not just with the operation of the work done quickly and efficiently so simple, He also can give the operator a visual fashion line. better handling characteristics of the various regional markets and demand, differences in various markets will grasp that the better end of the market.
So, I think the report month doing, but also in the month to see. can see what?
that is the question!
quality checks.
large companies have large manufacturing department, we are a small company with small company Merchandiser. When the shipment was to see samples of color, no one checked the warehouse now.
this work because it had not so I do not say. just wish I could learn more, do more fine points, with good company.
sales.
because individuals have not engaged in the sale so I do not say.
just want to see H & M's experience of time, or that their software tools to ICTs.
sell things very simple , but from the middle of other things difficult to see, therefore, information is the most valuable thing of this era.
summary, pattern companies focus on information sharing, consumer-oriented detail, the ultimate aim of the initiative to take to the market potential. And our company, although it is nothing compared in size, but to see the strategy, as this goal is close.
we can not passively wait for the market, can not have a single not to go for a single production, Operators can not sell one meter to one meter shop, what to do? how? not do a good job?
ask a few why, so that we can progress!
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